To extend on what i was saying in the last post on context and the mechanic conciousness absorbing different asemblages, it also relates to this week, space and time.
If you havent had enough of my anecdotes, here’s another one. I lost my ipod in London last year, so i bought a diskman to get me by (how old school i know). I could only afford a couple of cd’s though, so i got Block Party and Jurassic 5. After only listening to those 2 cd’s (and going stir crazy) for 4 weeks, now when i hear those songs all i see is london and the underground, similarly to how someone with synesthesia will relate certain words with particular colours.
When John Hartley states “to read texts is also to write them”, he’s refering to how we all take different interpretations of the text, and rewrite their meanings to suit our own needs. So, when other people listen to Jurassic 5, its meaning is completely different to say what mine was. In this sense, the production and consumption of texts are fused- while we consume, we are creating our own “product”, essentially the meaning behind the text.
Zan Rowe on triple J has a section called “Backtrack” where people request songs that transport them to a memory or occasion. Again, these are just more examples of how there is really no binary distinction between the production and consumption of products.
